If your business has made it to the internet, there is no denying SEO makes your business go bigger. Basic SEO tools provide you with cues and techniques that make your ads and website gain more popularity. If you are wondering how and why, there are a number of benefits of using SEO that have been discussed below.

Increased traffic

If your website or content is on the top position on search engine, you receive more clicks and views. When you use SEO, it helps you achieve the top rank and traffic. It creates innovative and attractive keywords that people mostly look for. Also, it adds tags and Meta descriptions relevant with the keywords that are visible in the result pages. Having tags and descriptions increases clicks through rates.


Whether you are an ecommerce or a non-ecommerce site, SEO provides quantifiable and trackable results to remove any doubts when it comes to ROI. SEO agencies can track almost every aspect of their strategy, like increase in traffic, rankings, and conversions. For ecommerce websites, SEO agencies track the path taken by users to complete a sale, and also go down to the level of finding the keywords used by them. For non-ecommerce websites, you can track your SEO strategy by attributing values to your lead conversions from the contact form fillings.

basic SEO tools

Cost effectiveness

SEO has become one of the most popular strategies for marketing since it is highly cost effective. The inbound nature of SEO helps marketers save money as compared to outbound strategies like cold-calling. There is no doubt about the effectiveness of cold-calling. But it increases the cost for the marketers by an estimated 61 percent.  SEO targets users who are out there searching actively for services, the traffic that SEO give to your website is a lot more qualified compared to a lot of marketing strategies, and this saves a lot of cost.

Increased site usability

SEO aims at making your website more navigable since it takes your website to the top where you get most of the views and clicks. You can rearrange the architecture of your website simultaneously. All of this makes it easier for users to find your website and gain easier access to the information on your website.

Brand awareness

When your website gets a top ranking, you gain a lot more popularity and there is a significant impression among users as a result of exposure. Suing the keywords, the users make an association of your website to the keywords. Also, brands and websites that are found on the first page are more trusted and people generally settle down for them. So, having your webpage on top using SEO means you are creating a better brand awareness and accumulating more users and customers.

All of these benefits make it a necessity to use SEO if you have a business. It helps small business come up and big ones sustain their position. There are a number of basic SEO tools that you can use to make your business on the internet climb the ladder of success.