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Benefits of Using SEO

Benefits of Using SEO

If your business has made it to the internet, there is no denying SEO makes your business go bigger. Basic SEO tools provide you with cues and techniques that make your ads and website gain more popularity. If you are wondering how and why, there are a number of benefits of using SEO that have been discussed below.

Increased traffic

If your website or content is on the top position on search engine, you receive more clicks and views. When you use SEO, it helps you achieve the top rank and traffic. It creates innovative and attractive keywords that people mostly look for. Also, it adds tags and Meta descriptions relevant with the keywords that are visible in the result pages. Having tags and descriptions increases clicks through rates.


Whether you are an ecommerce or a non-ecommerce site, SEO provides quantifiable and trackable results to remove any doubts when it comes to ROI. SEO agencies can track almost every aspect of their strategy, like increase in traffic, rankings, and conversions. For ecommerce websites, SEO agencies track the path taken by users to complete a sale, and also go down to the level of finding the keywords used by them. For non-ecommerce websites, you can track your SEO strategy by attributing values to your lead conversions from the contact form fillings.

basic SEO tools

Cost effectiveness

SEO has become one of the most popular strategies for marketing since it is highly cost effective. The inbound nature of SEO helps marketers save money as compared to outbound strategies like cold-calling. There is no doubt about the effectiveness of cold-calling. But it increases the cost for the marketers by an estimated 61 percent.  SEO targets users who are out there searching actively for services, the traffic that SEO give to your website is a lot more qualified compared to a lot of marketing strategies, and this saves a lot of cost.

Increased site usability

SEO aims at making your website more navigable since it takes your website to the top where you get most of the views and clicks. You can rearrange the architecture of your website simultaneously. All of this makes it easier for users to find your website and gain easier access to the information on your website.

Brand awareness

When your website gets a top ranking, you gain a lot more popularity and there is a significant impression among users as a result of exposure. Suing the keywords, the users make an association of your website to the keywords. Also, brands and websites that are found on the first page are more trusted and people generally settle down for them. So, having your webpage on top using SEO means you are creating a better brand awareness and accumulating more users and customers.

All of these benefits make it a necessity to use SEO if you have a business. It helps small business come up and big ones sustain their position. There are a number of basic SEO tools that you can use to make your business on the internet climb the ladder of success.


The Latest Discovery That Could Help End Scarcity of Platelets

The Latest Discovery That Could Help End Scarcity of Platelets

Earlier this year, the American Red Cross issued an emergency call that they were short of blood platelets and donations were required, desperately. Platelets are the components that induce clotting of blood and helps seal of the wounds without causing any major blood loss.

The University Of Virginia School Of Medicine has been working on platelets research and they have discovered a new remedy for this platelets shortage. This will act as the key that could stop blood loss owing to platelets shortage and these cells can also be the major deciding factor between life and death.


These findings are also believed to offer some greater benefits for the issues relating to prematurity in babies and also open doors to many new diagnosis and treatments for some serious health conditions, like neonatal thrombocytopenia. This condition is known to affect an average of 30% of premature babies, kept under the neonatal intensive care units.

The researchers at UVA have come up with a great discovery that will enable them to manipulate the blood cells and overcome the obstacle that has been preventing them from growing platelets in large quantities. The scientists will also be able to make use of these methods to treat neonatal thrombocytopenia, the condition that lead to complications of prematurity in babies.

One of the researchers in the project and the Managing Director of the Department of Pathology in UVA said, “The platelet supply is still limited, but the demand is rapidly growing.” He also made it very clear that the quantities of platelets they can produce outside the body were very limited and this discovery had led them to scale up the production, thereby overcoming the major roadblock. He also quoted, “Our research is a key to understanding this pathway and is a critical step towards fixing platelet shortage.”

Platelets donation will become easier and this could save a lot of lives in the future to come. Platelets donation involves withdrawal of blood from the donor’s vein and then it’s mixed with an anticoagulant so as to prevent clotting of the blood. The extracted blood will then be involved in the process of platelets separation and the rest of the blood can be injected back to the donor. But this process usually led to the wastage of blood and only very little platelets could be gathered from a unit of blood.

But Goldfarb and his team’s discovery can avoid this blood wastage and synthetically produce platelets that can be donated to the patients. This discovery actually controls the cells called megakaryocytes that are produced by the bone marrow. These cells differ in their functions in adults and infants. Adult megakaryocytes are capable of making platelets in the bone marrow, while those found in infants are very fragile and can’t produce platelets, but they can greatly multiply and produce more megakaryocytes cells.

The ability to manipulate these cells has come as a great asset to the researchers. They can kindle these cells in the premature infants so that more platelets are generated and this can be used to address the neonatal thrombocytopenia issues in babies. The megakaryocytes cells in the bone marrow of the adults can also be worked on so that it produced new cells that will lead to production of more blood platelets.

The results of the research looks very promising and its assured that the future of platelets transfer is going to be made easy.