Direct mail is a widely used means of reaching a large number of specific people. You can reach your audience through email or traditional postal mail.

Advantages:

  • Direct mail is a fast and cheap way to reach your target group.

Limitations

  • We all receive numerous emails and letters daily. Your organization runs the risk that your mail messages or letters may not be read or may be classified as junk mail or spam.

mail distribution

  • In the workplace, you can use the internal mail system.
  • For external mailers, if you don’t have your database, it won’t be difficult to purchase a mailing list from a direct mail or marketer in your region.
  • If you want to target a particular industry, perhaps a trade association will allow you to use their mailing list.
  • Trade unions, business associations, etc. may also be willing to include your organization’s information in their regular mailings. However, try to collect contact information and business cards to build your mailing list.
  • Address your letter to a specific person.
  • Remember to update your mailing list periodically to avoid the situation of sending an email to a director who no longer holds that position.

Document content and design

direct mail services in Kennesaw, GA

  • Highlight messages of secondary importance in italics or subheadings. Or organize them using bullet points to help readers skim through your letter or message.
  • Some research has shown that people almost always read the postscript of a letter:
  • Use it as a “call to action”
  • Remind readers what you want them to do, why, and when.
  • In the header, you should include your main message or “selling” proposition.

The direct mail services in Kennesaw, GA are a trusted channel today, and many people prefer to receive their correspondence through this medium. For example, 4 out of 10 consumers say they prefer to receive health information in an envelope in their mailbox. The main reason for them to have this preference is the privacy problems associated with email.

People feel more comfortable with direct mail because they can touch it, open it privately, and save it more easily. Another reason consumers prefer direct mail is because it’s more difficult for critical envelopes to get lost.